Home > about-us About Us Our founding team had a vision to create a sustainable, meaningful community development bank and a supporting nonprofit organization. So, in practical terms, how can we make what matters better? For a start, we listen to our customers and then deliver on what they really want when it comes to banking. Value, simplicity, transparency, rewarding loyalty – these are the things that customers want, and so these are the hallmarks of all the products that we offer. To make life easier for our customers, all the products and services we offer are available online and over the phone. Most of our customers enjoy the convenience of buying and servicing their accounts online. Our colleagues are not set individual sales targets and do not receive incentives. This is because we want the focus to be on listening to customers and serving their needs. We also believe wholeheartedly in the importance of rewarding loyalty when customers choose to buy or use the products that we offer. Last year alone we handed over $100m in Clubcard points to say ‘thank you’. Today, we pride ourselves on our range of simple and convenient retail banking and insurance products designed specifically to meet the needs of AmericanTrust customers. By putting the customer first and rewarding their loyalty, we’re offering something we believe every bank should.